Effective Date: 01 January 2026

Sponsor:
Midwest Auto Sweepstakes LLC (“Sponsor,” “Company,” “we,” “us,” or “our”)

Promotion:
Midwest Auto Sweepstakes Giveaway (“Promotion”)

Eligible Jurisdictions:
Wisconsin, Michigan, Minnesota, Iowa, Indiana, Ohio, and Illinois only

1. INTRODUCTION

1.A. Sponsor respects your privacy and is committed to protecting personal information.

1.B. This Privacy Policy explains how personal information is collected, used, disclosed, and safeguarded.

1.C. This Policy applies to all users of the Website, customers, and participants in Promotions.

2. INFORMATION WE COLLECT

2.A. Information You Provide Voluntarily

2.A.i. When you access the Website, make a purchase, submit an entry, or communicate with Sponsor, we may collect:

2.A.i.a. Full legal name

2.A.i.b. Email address

2.A.i.c. Mailing address

2.A.i.d. State of legal residence

2.A.i.e. Phone number

2.A.i.f. Date of birth or age confirmation

2.A.i.g. Any other information required for eligibility verification or prize fulfillment

2.B. Transactional Information

2.B.i. When merchandise is purchased, we may collect:

2.B.i.a. Order details

2.B.i.b. Payment confirmation and transaction identifiers

2.B.ii. Payment card details are processed exclusively by third-party payment processors and are not stored by Sponsor.

2.C. Automatically Collected Information

2.C.i. We may collect limited technical and usage data, including:

2.C.i.a. IP address

2.C.i.b. Browser type

2.C.i.c. Device type

2.C.i.d. Pages visited and interaction data

2.C.ii. Such data is used solely for Website functionality, security monitoring, fraud prevention, and analytics.

3. HOW WE USE INFORMATION

3.A. Personal information is used only for legitimate business and legal purposes, including:

3.A.i. Administering Promotions and sweepstakes

3.A.ii. Verifying eligibility and compliance

3.A.iii. Processing entries and merchandise purchases

3.A.iv. Selecting, notifying, and verifying winners

3.A.v. Delivering prizes or merchandise

3.A.vi. Complying with legal, tax, regulatory, and reporting obligations

3.A.vii. Internal recordkeeping, auditing, and fraud prevention

3.A.viii. Detecting and preventing duplicate, automated, or fraudulent activity

4. SWEEPSTAKES-SPECIFIC USE

4.A. Purpose of Collection: Information submitted in connection with a Promotion may be collected and used solely for the purposes of administering the Promotion, verifying eligibility, and enforcing sweepstakes rules, including entry limits. This includes:

4.A.i. Validating entries

4.A.ii. Enforcing entry limits

4.A.iii. Detecting and preventing duplicate, automated, or fraudulent activity

4.A.iv. Completing winner verification, affidavits, and compliance documentation

4.B. Analysis and Verification

4.B.i. To achieve these purposes, we may collect and analyze information about your entries, accounts, devices, and usage patterns to verify eligibility, enforce sweepstakes rules, and prevent fraud or abuse. This may include, but is not limited to, IP addresses, device identifiers, behavioral patterns, and account information. Such information is used solely for lawful purposes related to the administration of Promotions and compliance with these Privacy Practices.

4.C. Data Retention

4.C.i. Sweepstakes-related data is retained only as long as reasonably necessary to administer Promotions and in accordance with applicable legal, regulatory, and audit requirements.

5. DISCLOSURE OF INFORMATION

5.A. Sponsor does not sell personal information.

5.B. Information may be disclosed only to:

5.B.i. Service providers assisting with Website operations, payments, communications, or Promotions

5.B.ii. Legal, tax, regulatory, or governmental authorities when required by law

5.B.iii. Third parties strictly necessary to fulfill prizes, shipping, or delivery

5.C. All disclosures are limited to what is reasonably necessary for the stated purpose.

6. THIRD-PARTY SERVICES

6.A. The Website may integrate or rely upon third-party services, including:

6.A.i. Payment processors

6.A.ii. Analytics providers

6.A.iii. Email and communication platforms

6.B. Third-party services operate under their own privacy policies.

6.C. Sponsor does not control and is not responsible for third-party data practices.

7. COOKIES AND TRACKING TECHNOLOGIES

7.A. The Website may use cookies or similar technologies.

7.B. Cookies are used to improve Website performance, security, and user experience.

7.C. Users may manage or disable cookies through browser settings, though some features may be affected.

8. DATA SECURITY

8.A. Sponsor implements reasonable administrative, technical, and organizational safeguards designed to protect personal information.

8.B. No method of transmission or storage is completely secure.

8.C. Sponsor cannot guarantee absolute security and assumes no liability for unauthorized access beyond reasonable control.

9. DATA RETENTION

9.A. Personal information is retained only as long as reasonably necessary to:

9.A.i. Administer Promotions

9.A.ii. Comply with legal, tax, and regulatory requirements

9.A.iii. Resolve disputes and enforce agreements

9.A.iv. Maintain audit and compliance records

10. CHILDREN’S PRIVACY

10.A. The Website is not intended for individuals under eighteen (18) years of age.

10.B. Sponsor does not knowingly collect personal information from minors.

10.C. If such information is discovered, it will be deleted promptly.

10.D. Parental Consent Verification: If Sponsor becomes aware that personal information of a minor has been collected, Sponsor will take reasonable steps to obtain parental or guardian consent or delete the information in accordance with applicable law.

11. USER RIGHTS AND CHOICES

11.A. Subject to applicable law, users may request to:

11.A.i. Access personal information

11.A.ii. Correct inaccurate information

11.A.iii. Request deletion where legally permitted

11.B. Requests may require identity verification and may be limited by legal obligations.

12. EMAIL COMMUNICATIONS

12.A. Users may receive transactional, administrative, or promotional emails.

12.B. Promotional emails may be opted out of at any time.

12.C. Transactional or legal notices may still be sent as required by law.

13. CHANGES TO THIS POLICY

13.A. Sponsor may update this Privacy Policy at any time.

13.B. Updates will be posted on the Website.

13.C. Continued use of the Website constitutes acceptance of the revised Policy.

14. GOVERNING LAW

14.A. This Privacy Policy is governed by the laws of the State of Wisconsin.

15. STATE-SPECIFIC PRIVACY RIGHTS

15.A. Certain states provide residents with specific privacy rights.

15.B. Where applicable, users may have the right to:

15.B.i. Request disclosure of categories of personal information collected

15.B.ii. Request access to personal information maintained by Sponsor

15.B.iii. Request correction or deletion, subject to legal exceptions

15.C. Sponsor responds to verified requests in accordance with applicable state law.

15.D. California Residents

15.D.i. California residents may request disclosure of the categories of personal information collected, sold, or disclosed for business purposes.

15.D.ii. California residents may request access to their personal information maintained by Sponsor.

15.D.iii. California residents may request correction or deletion of their personal information, subject to applicable legal exceptions.

15.D.iv. Requests from California residents must be submitted in accordance with Sponsor’s verification process.

15.D.v. Sponsor will respond to verified requests in accordance with applicable California privacy laws.

16. DO NOT TRACK SIGNALS

16.A. Some browsers offer “Do Not Track” signals.

16.B. The Website does not currently respond to such signals.

16.C. Users may control tracking through browser settings.

17. DATA LOCATION AND TRANSFER

17.A. Sponsor operates within the United States.

17.B. Personal information is processed and stored in the United States.

17.C. By using the Website, users consent to such processing and storage.

17.D. Data Breach Notification: In the event of an unauthorized access or data breach affecting personal information, Sponsor will notify affected users in accordance with applicable law.

18. LIMITATION OF LIABILITY AND INSURANCE ALIGNMENT

18.A. To the fullest extent permitted by law, Sponsor’s liability arising from or related to the collection, use, disclosure, or protection of personal information is limited as stated in this Policy and applicable governing agreements.

18.B. Nothing herein constitutes a guarantee of security or an admission of liability for unauthorized access or data incidents beyond Sponsor’s reasonable control.

18.C. Insurance and Liability Alignment: Sponsor may, but is not required to, maintain any insurance coverage, including without limitation general liability, product liability, cyber liability, errors and omissions, or other commercial insurance. The existence, absence, type, scope, limits, or exclusions of any insurance coverage shall not expand, increase, modify, or create any additional liability, obligation, or right of any entrant, participant, user, or third party under these Official Rules, Privacy Policy, Terms & Conditions, or any related promotional materials. No entrant, participant, or user is a third-party beneficiary of any insurance maintained by Sponsor. This clause survives the conclusion, cancellation, or completion of any promotion, sweepstakes, prize award, or website use and applies equally to all claims arising under, or relating to, these documents.

18.D. This Privacy Policy does not create rights beyond those provided by applicable law and does not waive legal defenses.

18.E. This Section survives termination of Website use.

19. SECURITY INCIDENT RESPONSE

19.A. In the event of an unauthorized access, data breach, or security incident affecting personal information, Sponsor will investigate, remediate, and notify affected users in accordance with applicable law.

19.B. Sponsor may implement corrective actions to prevent recurrence, including temporary suspension of affected services.

20. THIRD-PARTY DATA PROCESSORS

20.A. Third-party service providers who process personal information on behalf of Sponsor do so under contractual obligations and do not act as agents, partners, or affiliates of users.

20.B. Sponsor is not responsible for the actions or omissions of third-party processors beyond the scope of contractual agreements.

21. RETENTION AND DELETION POLICY

21.A. Personal information is retained only as long as reasonably necessary to fulfill business, legal, regulatory, audit, or compliance obligations.

21.B. Once retention requirements expire, personal information will be securely deleted or anonymized, unless otherwise required by law.

22. CALIFORNIA CONSUMER PRIVACY ACT (CCPA) – ADDITIONAL RIGHTS

22.A. California residents may request, in accordance with applicable law:

22.A.i. Disclosure of the categories of personal information collected and the purposes for which it is used

22.A.ii. Access to their personal information maintained by Sponsor

22.A.iii. Correction or deletion of personal information, subject to legal exceptions

22.A.iv. Opt-out of the sale of personal information, if applicable (noting that Sponsor does not sell personal information)

22.B. Sponsor will respond to verified requests in compliance with applicable California privacy laws.

23. CONTACT INFORMATION

23.A. Questions, complaints, or requests regarding this Privacy Policy, the Official Rules, the Terms & Conditions, or any Promotion may be directed to:

23.B. Midwest Auto Sweepstakes LLC

23.C. La Crosse, Wisconsin

23.D. Email: legal@midwestautosweepstakes.com

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